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Opening to our first creators

Post your puppy. Earn with Pawly.

Team Pawly is for creators raising a puppy right now, and for creators people already trust about dogs. You get Pawly free, hooks written from his real week, and you earn for every person who joins from your link.

For creators on TikTok, Instagram and YouTube

A woman sits cross-legged on a living-room rug, filming her golden retriever puppy on her phone with a small ring light
Illustration of a Team Pawly creator filming her puppy, with a notification that someone joined from her link.

Every join from your link pays you.

You get your own link and code. When someone joins Pawly through it, you earn. The terms are in writing before you post anything. [PLACEHOLDER: amount per join and payout terms, Zane and Jake decide. No numbers on the page until approved]

  1. Post his real week.Your puppy, your voice, a hook we helped you find.
  2. People tap your link.In your bio, your captions, or your code.
  3. You earn for every join.Each one is tracked to you.

The pass and notifications are illustrations of how the program works once you're on the team.

Two ways in.

The same kit on both. The difference is where you are with your dog, and with your audience.

A man lies on a kitchen floor laughing and filming a selfie video while his black lab puppy licks his chinRaising a puppy now

New-puppy creators

You're raising a puppy right now and posting about it: the crate nights, the land-shark weeks, the first sit. Pawly helps you through them, and your real weeks become the story.

  • Your real puppy, in his real first months
  • Pawly on your phone for the hard nights
  • Hooks from what actually happened
A creator crouches beside a camera on a tripod and a light panel, filming her calm cream goldendoodle on a sofaAlready have an audience

Creators people already trust

People already listen to you about dogs. Your dog doesn't have to be a puppy: we'll work out what fits your channel together.

  • Custom deals, set up with you
  • Campaign briefs and a brand kit
  • Posts for a dog of any age: “what I wish I'd had when he was little”

What you get from day one.

The same kit on both tracks, so what you post comes from real use and gets sharper every week.

Illustrative concept

Hooks from his real week.

We write hooks and scripts from what your puppy actually did this week. Use what fits, skip what doesn't. Your voice stays yours.

  • Stole the same sock, again“He has a type, and it's my left sock.”
  • Slept until 6am“I'm scared to say this out loud.”
  • First sit on cue“All those treats, for this one second.”

Pip is made up. Hooks come from his week in Pawly, shared with your OK.

A corgi puppy trots down a hallway toward the camera with a striped sock in his mouth

Pip, 12 weeksHe has a type, and it's my left sock.

Pawly, free

The app for you and your dog, so every post starts from real use. [PLACEHOLDER: how long free access lasts]

Notes on your drafts

Send a draft before you post. We send back a few plain notes.

  • Open on the sock, not on you.
  • Cut here. The zoomies are the payoff.

Ad money behind your best posts

When a post works, we can put ad money behind it. It runs under your own name, and only with your OK.

Team Pawly on Discord

A private server with the other creators on the team, and with us.

the-pack

hooks-that-work

post-review

wins

Grow with the team.

Everyone starts in the same place. Post, get better, and more opens up. [PROPOSAL: level names match the Discord roles. What each level unlocks, and how you move up, aren't decided]

  1. New Pup 1

    You're in the server. Say hi and meet the pack.

  2. Creator 2

    Pawly free, your link, hooks from his week and notes on your drafts.

  3. Rising 3

    Paid posts, on top of what your link earns.

  4. Top Dog 4

    A monthly retainer and first pick of campaigns.

And when he grows up: Alumni. Your puppy graduates, and you keep your spot and your link.

Honest posts only.

  • Say it's an ad, in the video.Disclose every post inside the video itself, not only in the caption.
  • Real experiences only.Your real dog and what really happened, in your own words.
  • No promised results.Every puppy is different. Don't promise a fix or a timeline.
  • Never “better than a vet”.Pawly isn't a vet and doesn't diagnose. If something's worrying, the answer is: call your vet.

Fair questions.

How much will I earn?

You earn for every person who joins Pawly from your link. We'll share the terms in writing before you post anything.

How often do I post?

We share the content plan when you join. [PLACEHOLDER: content plan, Zane decides]

My dog isn't a puppy anymore. Can I still join?

Yes, on the audience track. Some of the best posts work for a dog of any age: what you wish you'd had when he was little.

Will you run ads with my posts?

Only with your OK, and they run under your own name.

Do I have to say it's sponsored?

Yes, every time, inside the video. It's our rule, and in many places it's the law.

Can I say Pawly fixed my puppy's biting?

Only if it's true, and only as your own experience. No promises about anyone else's dog, and never that Pawly is better than a vet.

Opening to our first creators

Apply to Team Pawly.

We're starting with a small group, so we read every application ourselves.

  1. You apply.

    Who you are, where you post, and about your dog.

  2. We talk.

    Zane or Jake writes back to see if it's a fit.

  3. You join the team.

    Pawly, your link, and an invite to the Discord.

Prefer email? jake@pawlytechnologies.com

Thanks. It's with the founders.

Goes to Zane and Jake.