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In developmentFor shelters and rescues

The first 90 days, not just adoption day.

Adopters get Pawly with your shelter's name on it and the dog's history already in. Plans for the common early problems are ready from day one. And you get a heads-up when things are getting harder, while there's still time to help.

Talk to the foundersSee how it works
  • Municipal shelters
  • Nonprofit shelters
  • Foster-based rescues
Three children walk out of a shelter on adoption day with their new brindle dog on a lead.

How it goes now

The hard part starts after the paperwork.

  1. 3:30 pm

    Adoption day

    Your staffThe folder has her vaccines and microchip number. Weeks of notes stay in the binder.

    The adopterIs there anything we should know about her?

  2. Week 2

    The questions start

    Your staffThe follow-up email went out on day 3. Since then, nothing.

    The adopterShe cries when we leave, even for a minute. Who do we ask?

  3. Day 64

    The call

    Your staffThe first you hear is a request to bring her back.

    The adopterWe tried everything we could think of. Nobody told us what helps her.

Of more than 22,000 adopters, 78% hit at least one problem. The most common: play biting, house soiling, leash pulling and separation distress.1

51% of returned dogs had been home for more than 60 days.2

ComingThe shelter side is in development.

Help for the first 90 days, under your name.

The questions start in week two. Pawly gives adopters a plan for each one, in your shelter's name.

  1. You hand it over.

    On adoption day, the adopter gets Pawly with your shelter's name on it. Her history is already in, and the right plans are already picked.

  2. They follow it at home.

    A plan for whatever comes up first, one step at a time, with a daily check-in: Easier, Same or Harder.

  3. You see how it's going.

    For the first 90 days, you see how each adoption is going. If check-ins keep getting harder, you get an early heads-up, if the adopter agrees.

  • Play biting
  • Potty
  • Leash pulling
  • Being left alone
ComingExample rescue.

ComingIllustrative concept

Her history goes home with her.

Staff, volunteers and fosters add to one record while she's with you. On adoption day, the notes you choose become the first things Pawly knows about her, and the adopter can correct any of them. Tilly and every name here are made up.

Tilly, a brindle mix, sniffing a volunteer's hand.

Tilly

Brindle mix, about 2 · Kennel 12 · With us 41 days

What helps her

  • Treats from a flat hand
  • The quiet room at the end
  • Walks best on a harness

What worries her

  • Bikes
  • Being left alone

Her record23 notes from 9 people

  1. Day 1

    StaffIntake

    Shy. Ate once staff left the room. Vaccines given.

  2. Day 3

    StaffOvernight

    Paced after the dog next door went home. Settled by 2am.

  3. Day 9

    VolunteerMaya

    Takes treats from a flat hand. Startles at bikes on the path.

  4. Day 22

    FosterThe Reyes family

    House-trained in four days. Cries if she's left alone for long.

  5. Day 40

    StaffMeet and greet

    Met the Parker family twice. Relaxed with their kids by the second visit.

You choose which notes go home with her.

[PLACEHOLDER: what moves from the shelter record into the adopter's app, and the consent model, Jake and counsel]What's shared with the adopter's app, and how they consent, will be set out in writing before launch.

ComingNeeds our camera hardware, which is still in development.

Overnight, more eyes on every kennel.

Later, for the kennels: Pawly charts rest, eating and pacing through the night. A change worth a look goes to staff as a flag, never as a diagnosis.

  • What happened overnight goes into the dog's record, with the time.
  • The morning shift starts from what happened, not from a blank binder.
Night camera view of a kennel room with dogs asleep on beds.Illustrative conceptKennel 12 · Tilly Hasn't settled since 1:10 am

Built for shelters.

Pawly for shelters is one of four editions, beside clinics, trainers and boarding. Inside the app, adopters see your shelter's own name and logo, like Fernhill Rescue's above. [PLACEHOLDER: co-branding options, Zane and Jake confirm]Co-branding details will be set before launch.

See all four editions

Pawly flags. Your staff decides.

Pawly helps adopters through the hard weeks and warns you early. The judgment stays with the people who know the dogs.

Flags aren't diagnoses
A flag says what Pawly saw or was told, like "harder four days running". Your staff and your vet decide what it means.
Help, not a promise
Pawly helps and warns early. It can't promise how an adoption will go, and it doesn't replace your own follow-up.
Notes come from people
Behavior notes carry the name of the person who saw it and the date. Pawly doesn't grade a dog's temperament.
You choose what's shared
Only the notes you pick go home with the adopter. [PLACEHOLDER: sharing rules and consent, counsel review]
Adopters say yes first
Check-ins and heads-ups reach you only if the adopter agrees to share them.
Where video goes
When kennel monitoring comes, kennel video is for your team. Before anyone uses it, we'll put in writing where it's processed, how long it's kept and who can see it. [PLACEHOLDER: video handling, Jake confirms]

Fair questions.

Will this reduce returns?

We don't know yet, and we won't claim it until we can show it. What we can say is that adopters would go home with plans for the most common early problems, and you'd hear sooner when things get hard.

Is this a separate app?

No. Adopters use the Pawly app, and your shelter's space inside it carries your name and logo. You don't have to build or publish an app of your own.

Is there nonprofit pricing?

Pricing isn't set yet. [PLACEHOLDER: nonprofit pricing, only if Zane and Jake intend it]

Can volunteers and fosters use it?

That's the idea: everyone who cares for a dog adds to the same record. [PLACEHOLDER: volunteer and foster access, Jake confirms]

Does it work with our shelter software?

Not yet. Pawly doesn't connect to any other system today. Tell us which one you use in the form below. That decides what we connect to first.

What hardware do we need?

For the adopter side, none: it runs on adopters' iPhones. Kennel monitoring needs our own camera hardware, which is in development. [PLACEHOLDER: whether Pawly will also work with cameras you already have, Jake confirms]Whether it will also work with cameras you already have is still being decided.

Who owns the records?

Our intent is simple: your records are yours, and adopters control what's in their own Pawly app. The exact terms will be written with counsel before anyone uses it. [PLACEHOLDER: data terms, counsel review]

  1. Surveys of more than 22,000 dog and cat adopters about their first weeks at home. Source: UF Shelter Medicine, 2026.
  2. How long returned dogs had been in their new home. Source: Animals, 2020.
In development

Talk to the founders.

Tell us how adoptions and follow-ups work today, and how you hear when one is going badly. Zane or Jake will write back to you themselves.

[Founder photo: Zane]
ZaneDesign, product and creative
[Founder photo: Jake]
JakeEngineering and AI

Prefer email? jake@pawlytechnologies.com

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